### Conduct a SWOT analysis to keep your agency growing into the future

**SWOT** stands for **S**trengths, **W**eaknesses, **O**pportunities, and **T**hreats. Business growth is not the result of random chance. It takes intentional decisions. A SWOT analysis can provide you with critical insights to make the best decisions for your insurance agency.

**Download our free template** to list your strengths, weaknesses, opportunities, and threats, and quickly spot areas to focus your energy on. From there, you can develop a strategy and an actionable plan to grow your agency.