## EASY GUIDE TO CREATE YOUR BUYER PERSONA

### Knowing your audience can dramatically improve your business results

A digital marketing plan begins with your audience. You must know **who you are trying to reach** in order to launch an effective digital marketing strategy. Does your agency have an **ideal client**? That is the person you want to create a marketing plan around.

Creating your audience is also known as creating a **buyer persona**.

What you'll find in our guide:

- Buyer persona definition
- Steps to create your buyer persona
- A template to start creating yours!

Hope you like it! 😄